Bling H20: Expensive Bottled Water
Limited Edition Reusable Bottles with Swarovski Crystals
Kevin Boyd, a writer and producer from Hollywood, has developed a 'luxury' bottled water called Bling H2O that costs an average of $55. Depending on the bottle size, prices range anywhere from $25 to as much as $75. Why is Bling H2O so expensive? Is the water treated differently than the bottled water you buy at the gas station? Does it at least come with vitamins?
What's in the Water?
Unfortunately, you won't find any vitamins in Bling H2O. The water inside, however, does receive more treatment than what is inside an average $2 plastic bottle. According to Bling H2O's Web site, the water is bottled from natural springs in Dandridge, Tenn. The company claims to use a "nine step purification process that includes ozone, ultraviolet and microfiltration." This sounds nice, but still - does that really make it worth $55?
Take one look at the bottle itself - it can answer any of your questions about cost. True to its trendy name, a bottle of Bling H2O is much more than a plastic container to hold mere water. The bottles are available in limited-edition frosted glasses and covered with Swarovski crystals. Even Bling H2O's Web site admits that the product is as much about image as it is taste. The company originally handed out the water only to actors and athletes - celebrities such as Jamie Foxx and Ben Stiller have been spotted showing off shiny bottles, and Paris Hilton allegedly feeds the water to her dog. Now, the water is available to the public and showing up in fancy New York restaurants. The makers of Bling H2O also market the bottle as reusable and refillable - you can flaunt it around town and show how trendy and environmentally friendly you are.
Bling H2O also allows you to customize your own bottles - when purchased online. Choose your choice of different color ribbon and themes for each occasion. (Baby shower, weddings, engagements, birthday, anniversary, Ect)
Bling Fails Blind Taste Test
Blind taste tests in New York City put Bling H2O up against regular bottled water and Manhattan tap water. The reactions proved to be inconsistent and unpredictable - most people proclaimed Manhattan tap water as the best-tasting, while Bling H2O was believed to be simple tap water.
